Samsung won the first quarter of 2023 with a 20% share, followed by Xiaomi with 16% and Vivo with 17%.
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In the quarter that ended in March, smartphone market shipments in India fell 21% from the corresponding period in 2016. According to CyberMedia Research (CMR), the entire handset market likewise experienced a 20% year-over-year (YoY) loss.
Shipments in the 5G sub-segment increased by 14% YoY. The first quarter of 2023 saw the launch of 34 new 5G smartphones, according to CMR's 'India Mobile Handset Market Review Report for Q1 2023' report.
With a 23% market share, Samsung had the market's top spot for 5G smartphones in India, followed by Apple's 17%. According to category, the value-for-money smartphone sector (between 7000 and 25,000) fell 25% YoY, the premium segment (between 25,000 and 50,000) fell 23% YoY, and the inexpensive smartphone segment (under 7000) lost 38% YoY.
The decline, according to CMR, was exacerbated by weak demand and difficult economic conditions. However, the shipments of super-premium smartphones (50,000 to 1,00,000) and Uber premium smartphones (more than 1,00,000) had impressive growth of 96% and 208% YoY, respectively.
